Equiti Group Hires Al Lotter as Head of Creative

Equiti Group has appointed Al Lotter as its new Head of Creative, bringing in an experienced advertising executive from HelloBobby.

Lotter, who previously served as Chief Creative Officer at the Dubai-based agency, has over 20 years of experience across the Middle East and Africa, including work in Tunisia, Qatar, Bahrain, Jordan, and the UAE.

In his new role at the Dubai-based broker, Lotter will oversee global creative direction, focusing on reshaping brand identity and enhancing customer engagement through human-centric storytelling.

His portfolio includes high-profile clients and initiatives such as COP28, as well as major government and sporting projects.

The appointment comes as Equiti expands its global footprint and invests in brand-led growth, with creative positioning becoming a key differentiator in the competitive online trading sector.