XS.com Appoints Omar Alaa as MENA Marketing Director

Multi-asset broker XS.com has appointed Omar Alaa as its new MENA Marketing Director, strengthening its leadership team in the rapidly growing Middle East and North Africa market.

Alaa joins XS.com after nearly ten years at Exness, where he most recently served as Social Media Manager for the MENA region. In his new role, he will oversee marketing strategy, digital campaigns, partnerships, and audience engagement across the region.

The appointment continues a trend of senior talent moving from Exness to XS.com, following the hiring of Simon-Peter Massabni as Head of Retail Sales earlier this year.

XS.com said the move supports its ongoing expansion plans across the MENA region, where trading activity and competition among brokers continue to grow.